Choozo’s principle is “smart eating,” whereby low-calorie recipes meet good taste. This is ideal not only for the fitness fans but for anyone who wants to eat something tasty and light on the go. The name Choozo derives from the verb “to choose,” since one can adjust each meal’s ingredients individually.

We were responsible for naming and corporate branding. We also took over the project management for the packaging, from creating the designs to delivering the ready product to the store. We also conceptualised and produced Choozo’s website and its fitness tracker app.

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